Senior living and home care lead response and conversion

Get more tours from the leads you already have.

We follow up with your old and new leads through phone, text, and email, so your sales team wakes up with tours on their calendar instead of wasting time qualifying your digital leads.

Senior couple looking at a laptop together at home
Trusted by senior living operators across North America
Avista Senior Living Brightview Senior Living
★★★★★
“They turned our digital leads into actual tours of our communities.”
Carsten L.
Carsten L.
Avista Senior Living
★★★★★
“We’ve dramatically improved our number of new residents from digital.”
Mike T.
Mike T.
Brightview Senior Living
★★★★★
“They truly feel like part of the team.”
Ruth R.
Ruth R.
Sienna Senior Living
The reality for senior living sales

For senior living sales directors, following up on every digital lead is impossible.

On any given day, a sales director is responsible for:

Giving tours Guiding anxious families Completing move-in paperwork Coordinating with care and ops Clearing a full inbox Answering the phones
With all that on their plate, lead response is the first thing to fall down the to-do list. And the results show:
 
78%of inquiries never get contacted
 
46 hrsaverage response time
 
2 attemptswhen it takes 7 to reach a lead
Source: NextWave secret shop of 150 senior living communities across 20 states, over 2 months.
What we do

One system, tuned to your industry

Senior living or home care, the problem is the same: you’re paying for leads that never get a real follow-up. We fix that. Fast responses, actual conversations, and the tours or assessments booked straight onto your team’s calendar.

Senior Living

More tours, without chasing every lead yourself

  • Old and new digital leads worked within minutes, not days
  • Qualified tours booked onto your sales team’s calendar
  • Move-ins tracked and attributed, so you see what’s working
Home Care

Run a home care agency? Same idea: we answer new inquiries fast and book them as assessments and starts of care for your intake team.

Book a Home Care Growth Session
The solution

The Occupancy Advantage System™

You do not need your team to try harder. You need a system for the follow-up. With us as your lead response team, your staff wakes up to tours on their calendar.

01
 

We gather your leads

Gather all of your leads from inbound, paid ads, and referral partners such as APFM & Caring.com into a centralized lead system we build for you.

02
 

We qualify your leads

Our staff personally qualifies your leads through our 30 day proprietary omnichannel process.

03
 

We deliver booked tours

We hand deliver qualified, booked tours to your sales team.

04
 

We guarantee tours actually show up

We guarantee the booking by nurturing and preparing the prospect with everything about your community, so all that is left is for you to give them the community experience.

05
 

You give the tours & sign new residents

All you have to do is give the tours and welcome new residents into your community.

With a system like this, your lead response can actually work the way it’s supposed to:
 

Respond in minutes

You’re 21× more likely to qualify a lead at 5 minutes than 30 (MIT study). Speed decides who gets the tour.

 

Follow up for weeks

It takes about 7 touches across phone, text, and email. Most happen well after the first try.

 

Separate the roles

Keep two roles separate. The person chasing digital leads should not run tours all day.

The results
Portfolio value added
+$21M
in portfolio value, across a 29 community senior living portfolio.
+72%tours and move ins
+$2Mnet operating income
98%faster speed to lead
+50%more leads contacted
Client results

Hear it straight from the communities we work with

Carsten L., Avista Senior Living
Avista Senior Living

“Working with NextWave, we’ve been able to create a system taking our digital leads and converting them into actual tours of our communities.”

Carsten L.Avista Senior Living
Craig L., Avista Senior Living
Avista Senior Living

“If you really want to see happy, thriving, successful communities, sales directors and sales assistants would be fools not to call NextWave, get a proposal, and work jointly with them to improve their census quality.”

Craig L.Avista Senior Living
Mike T., Brightview Senior Living
Brightview Senior Living

“Working with NextWave has been hugely instrumental in improving our digital program. Since working together we’ve been able to dramatically improve our number of new residents from digital.”

Mike T.Brightview Senior Living
Ruth R., Sienna Senior Living
Sienna Senior Living

“Working with NextWave has been very rewarding. They truly feel like part of the team. They have substantial knowledge of the senior living sector that we’ve been able to apply.”

Ruth R.Sienna Senior Living
Marian B., Avista Senior Living
Salesperson · Avista

“By the time the leads got to me they were all qualified and ready to go and take the next steps in the sales process. It was like night and day.”

Marian B.Salesperson, Avista Senior Living
 
Our guarantee

Get 47% more tours in 90 days or you do not pay.

Performance based pricing. If we do not significantly lift tours, move ins, and NOI, we refund your setup fee and you keep every asset we built, from templates to pre tour packets to workflows.

Get a Free Revenue Recovery Audit
NextWave vs the industry
 
Industry
NextWave
Response time
46 hrs
Under 1 hr
Leads actually contacted
22%
70%
Follow-up attempts
2
9
Leads booked into tours
7%
15%
Source: NextWave Senior Living Tour Booking Study, 150 communities across 20 states.
About NextWave

The people behind your first impression

Our Mission

To leverage technology to improve the buyer’s journey for the seniors, their families, and the communities we serve.

Robert Torchetti

Robert Torchetti

Founder, Sales

LinkedIn
Alan J. Duro

Alan J. Duro

Founder, Operations

LinkedIn
Kelle Slagle

Kelle Slagle

Impression Specialist

LinkedIn
Katie Butler

Katie Butler

Impression Specialist

LinkedIn
Angelica Hinestroza Hoyos

Angelica Hinestroza Hoyos

Office Manager

LinkedIn
Celina Guerrero

Celina Guerrero

Impression Specialist

LinkedIn

Ready to get the most out of the leads you’re already paying for?

Get Your Free Revenue Recovery Audit