Senior Living Sales CRM

Visualize the Process of Converting a Lead to New Resident

As part of Hubspot’s marketing automation platform clients also have access to their sales CRM. Hubspot took all their favorite components of salesforce and made a simple to use sales CRM. The beauty of their product is that it enables companies to create “closed loop” reporting – the ability to track a prospect from initial marketing activity all the way to becoming a customer. It’s an extremely powerful tool.

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Assisted Living Sales CRM

As a Hubspot agency partner we're a huge fan of their tools and software. In addition to their full suite of marketing automation tools you also get a sales CRM included. By having a sales CRM compliment your marketing tools you can create closed-loop analytics on your full marketing and sales process. You'll be able to track residents from their first interaction with your site all the way until they become residents at your community.

Deals & Tasks

Never let a lucrative deal slip through the hands of your salespeople again. Add deals with a single click, assign tasks to progress those deals forward, and track your progress in your dashboards.

Contact Management

Manage all your senior living contacts without any of the busywork. Add contact records with a single click, fully customize your contact properties to your communities needs, log sales activities automatically, and keep your records up to date in real-time.

Lead Management

Immediate access to everything you need to manage your facilities sales leads. Complete sales activities, see detailed contact records for each resident, and view all your communication history in one place.


Get insights your sales team will actually use to convert more residents. Make calls and send emails from the same place you keep all of your lead and customer data; this enables full closed-loop analytics for your properties.

Email Tracking

Get notified when a prospect opens your email or clicks a link – this is extremely powerful when trying to convert prospects. Email tracking works with Gmail, Outlook, and HubSpot CRM and is amazingly easy to setup and use.

Email Templates

Turn your best and most repetitive sales emails into templates that you can share with the members of your team. Never re-write the same email again. This saves massive amounts of time and ensures your best messaging is being used across your team.


MIT Study on Hubspot & Inbound Marketing - It Works!




Hubspot users saw 4.10x more website visitors in one year.



Hubspot users saw 3x more leads from their site within one year.



Hubspot users saw a 72% increase in revenue within one year.



96% of customers agree HubSpot helped them meet their marketing goals.

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See Why Inbound Marketing Is Ideal for Assisted Living Communities

Learn Why Assisted Living Facilities are a Perfect Fit for an Inbound Marketing Program

Click to learn about the ideal characteristics of a perfect candidate for an inbound marketing client according to Hubspot. Learn why NextWave has chosen to focus on inbound marketing for assisted living and independent living centers.

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